SEO Trends In 2022
That said, SEO requires more than keywords and backlinks. It’s more than content; more than metadata optimization. Google now prioritizes seamless user experience by focusing on accurate information in a very timely manner.
Google makes it nearly impossible to completely understand its page ranking algorithm code due the constant adjustments and updates. These changes are performed in order to get rid of the nuances that stir users away from legitimate and credible websites.
To make sure that you reserve a spot on the first page of SERPs, here are the top SEO trends you should keep a lookout for in 2021
1. Mobile Dominance
With the mobile-first index, Google’s algorithms will primarily use the mobile version of a website to rank its pages. However, its main search index will continue to be a single index of apps and websites. It’s such a huge change, but Google promises that it will still maintain a high-quality experience for all users, regardless of the choice of platform.
As a result, businesses have started to optimize mobile versions of their website, from design, information architecture, to navigation.
2. Digital Assistants And Voice Search
A lot of online users have come to love voice searches. In fact, as many as 1 in 5 searches originate from voice searches. This year, the trend is expected to become even more popular. Huge companies like Google and Amazon are investing a huge amount of money to further develop digital assistants and, according to statistics, people will be more reliant on these types of technology.
In 2020, it is predicted that 50 percent of searches will be done through voice assistants.
Because of this evolution, SEO professionals must keep up, as well. Websites these days must be optimized in a way that all questions are addressed.
Search queries involve keywords, and these keywords must be identified so your website will be the first to appear when a user uses a certain search term. This is where keyword research is really handy.
Learn also : How Seo Deals With Covid-19?
3. Unparalleled User Experience
And, yet, even if your website has the fastest load time, users will still leave if they can’t find their way to the information they want within your website. Don’t expect them to stay either if your content is all garbled.
The trend in 2018 doesn’t only cover your site’s speed. It’s also about ease of navigation, readability, design, and information architecture. Gone are the days where you can just stuff keyword and backlinks just so search engines can understand you.
Google’s priority is its users, and if you gain favour from users, Google will love you for it.
4. Optimize Your Web Strategies in 2021
With these changes, websites will become more conversational and mobile-friendly, to help users get the product, service, or information they truly need.