Your rankings are dropped dramatically and the website is now out of top 100! but I am not responsible for it, that is outside my realm.
Face the truth, or the truth will face you!
What would be your next step?
Be accountable for the negative results
As Shelby Martin says: Personal accountability requires mindfulness, acceptance, honesty, and courage
I know it’s hard to take accountability, but when you are ready to accept the truth, the next step is to resolve the issue.
Spend time in evaluation
After accepting the truth that your client website has dropped out of the top 100, you must be evaluating the possible reasons.
Build a strong actionable strategy
You have a strong explanation for this disastrous happening.
Set realistic expectations to make the clients happy!
How to minimize risks?
It’s quite hard to deliver bad news to your client who is expecting remarkable results from your SEO abilities.
- Avoid spammy SEO activities,
- Keep an eye on all the architectural issues of your sites by performing weekly audits.
- Perform in-depth competitor’s analysis every month so you can be aware of their activities and move one step ahead.
- Use advanced tools and software to find more popular search terms.
- Keep a tab on all the algorithmic updates that may take place after a couple of months.
Keeping your clients happy is a real achievement!
According to my favorite saying
Don’t make customers happy, make happy customers
I believe happy clients are the biggest asset for your business. When you lose one happy client due to any mistake, it would be the first step towards loss.
Things are the same in SEO too.
When your clients are happy due to the promising results, you are setting the right example and making your way to success in the future.
But if you have some bad news to deliver, then it becomes super-important to keep your clients in confidence. Inform them in advance about the bad possibilities and make them aware of the situation beforehand.
More importantly, experiencing a bad situation may help you demonstrate your mistakes and take better care of them in the future. You will be able to proactively discover the solution and try your best to implement proper steps.
The pro tip? Consistently deliver successful results as promised and set flexible expectations. This would be a sure-fire way to keep everyone happy and satisfied in the future.
I hope you must find all the tips beneficial.
Besides that, if you have ever delivered bad news to your clients, then it would be further helpful to share your experience, tips, and suggestions.
I would be happy to enlist them here. Leave your thoughts in the comment section and let us know if you find the tips helpful.